Media Kits – A How To

You may have seen media kits mentioned and talked about on social media or you may have even been asked to provide one by a brand or PR but what are they? And do you need one?

What is a media kit?

Media Kits are a snapshot of all the important information to do with your blog that you send to brands and PR’s. The information should be to the point but also explain exactly what your blog is about!

How to make a media kit approach brands Blogger Collaboration media kits

What to include in a media kit

I’m not a PR so I’m no expert but here’s a list of things I think (and from past experience I’ve found) are useful to include.

1. Your email address and blog link – when you send a media kit, a PR or brand might not actually use it straight away and by the time they look back at it they may have forgotten who you are! By including your blog link and email they’ll easily be able to look you up and contact you!

2. A little bit about you and your blog – include a few sentences summing up you and your blog to explain to PR’s and brands exactly what you and you’re blog are about. I also like to include my blog’s logo so that the PR is aware of my brand. If you’re not sure how to go abut making a logo you can create one using Logojoy. They have a wonderful, easy to use site. Simply type in your blog’s name along with any slogan you’d like. So for myself it’d type in ‘PaleGirlRambling’ followed by ‘beauty blog’ as the slogan. Select your colour scheme and any images you’d like included and Logojoy magically put together a logo for you. You can then edit and tweak the logo they’ve created until you’re happy with it. Super easy!

3. Your blog stats – obviously this goes without saying, this is the most important part of your media kit. I personally include my blog followers, unique visitors, monthly views and quarterly views (your past three full months added together). If you own your own domain you should also include your DA. Chloe has a great post explaining DA if you’re not sure what that is! A great way to increase your DA is to use a SEO Company like Assertive Media.

4. Social media handles and stats – PR’s and brands are busy people who probably go through hundreds of media kits. Make things easy for them and include your social media handles and how many followers you have on each account.

5. Blog services – what does your blog actually offer brands? Do you write reviews? Are you happy to host giveaways?

6. This is optional but I think it’s nice to add a selection of brands you’ve worked with. Don’t worry if you haven’t worked with brands yet, you could also include a selection of photographs you’re particularly proud of!

Here’s an old example of my media kit-

PaleGirlRambling Media Kit Example media kits

I hope this post was helpful. If you’re not quite ready to tackle making your own media kit, I can create one for your for a small donation. Just pop me an email to and put ‘media kit’ in the subject line!

Now you’ve tackled media kits make sure you know how follow and no follow links work!

How to make a media kit approach brands Blogger Collaboration media kits


  1. September 3, 2017 / 8:56 am

    Im really loving these posts. Its really interesting and useful to me as someone whose hoping to go down the monetizing route so thanks for sharing! I’ve also nominated you for the mystery blogger award. Check my latest post to find out more and keep up the good work ❀️

  2. September 3, 2017 / 11:33 am

    A really useful post, thank you for sharing. I’m new to blogging and have only had my blog for just over a month. All the terminology is very confusing for a newbie but your post was really helpful. I hope in the future to do more things with my blog so your post has been very useful.

  3. September 3, 2017 / 12:59 pm

    I loved reading this post!! I am going to try and create a media kit this month as I’m getting back on my blogging game!! Thank you for sharing these tips!! πŸ’—πŸ’— xxx

  4. September 3, 2017 / 1:58 pm

    Aw, thanks for the shout out Rachael! This post is definitely useful if you are new to the world of Media Kits!

  5. September 3, 2017 / 2:03 pm

    Media kits are such an essential and are a great way to show how professional and dedicated you are about blogging! Great post! πŸ™Œ
    Emma | πŸ’›

  6. luxblush
    September 3, 2017 / 3:03 pm

    I made myself a Media Kit not that long ago, and I’m not sure if I included everything so this is really helpful! Thank you for sharing xx

    Hannah | luxuryblush

  7. September 3, 2017 / 3:14 pm

    This is so useful, I’m so bad with all the technical stuff blogging-wise but I think I might be ready to finally tackle making myself a media kit haha! Definitely going in my bookmarked posts!
    Alice Xx

  8. September 3, 2017 / 3:18 pm

    This is so helpful and informative! Thank you! Amazing post☺️Xx

  9. September 3, 2017 / 8:07 pm

    This is really useful, thanks! I need to try & create one for my blog ☺️

  10. September 3, 2017 / 8:10 pm

    This is such a helpful post! Definitely going to try and out one together after reading this xx

    Jay |

  11. Sarah Eliza
    September 3, 2017 / 8:11 pm

    This was such a helpful post and it’s something I’m definitely going to look into putting together in the future!
    Sarah x

  12. September 3, 2017 / 8:14 pm

    Posts like these are great as I am so clueless about things like media kits, seo, DA and the like! Hopefully I’ll have need for a media kit some day! πŸ’›
    Mo x

  13. September 3, 2017 / 8:22 pm

    This is such a useful post, I really need to create a media kit, although I haven’t worked with many brands

  14. September 3, 2017 / 8:31 pm

    This is so so helpful, I’m definitely going to make a media kit are reading this! x

  15. September 3, 2017 / 8:35 pm

    Thank you for this post. This is really helpful! We already have a media kit but were missing some elements! We didn’t include the services we can offer! something we need to change! xx corinne

  16. September 3, 2017 / 8:35 pm

    This is so so helpful! I really need to get onto making a media kit, I think that will be my project for the week! P.s. OMG you’ve worked with Charlotte Tilbury?! I cannot actually find words to tell you how jealous I am, she’s my makeup idol haha! x

  17. September 3, 2017 / 8:36 pm

    Your blog help posts are so helpful, thank you again for another fabulous one! Your media kit looks great, and mine is something I’ve been putting off for a long time. This is really useful to help bring it all together x

    Rachel |

  18. September 3, 2017 / 8:40 pm

    I really enjoyed this post; but I don’t have a media kit yet, I just contact brands and hope they respond πŸ˜… but stats change a lot so how often do you think we should update our media kit?

  19. September 3, 2017 / 8:42 pm

    Yes! I recently created a media kit and it has been so useful and has helped me successfully reach out and work with brands! I love this guide!
    Robyn //

  20. Rachel Sargent
    September 3, 2017 / 8:42 pm

    I’m in desperate need of one of these, this post is super helpful thank you!! x

  21. September 3, 2017 / 8:46 pm

    so so useful. Would definitely send people to this blog to know about media kits. X

  22. September 3, 2017 / 8:48 pm

    This is a really useful post. It makes so much sense to make it easier for brands to know about you and your blog in an easy to read format. Plus as a blogger it feels so great and professional having a media kit haha. xx

  23. September 3, 2017 / 9:05 pm

    Amazingly helpful post, your media kit is so pretty! Xx

    Sophia || Sophia’s Sphere || 🌺

  24. September 3, 2017 / 9:06 pm

    Hi, I did find this post very helpful. I really need to do this all I have is my cards that I give out at events, oops.

  25. September 3, 2017 / 9:14 pm

    Ive been meaning to make one for ages as I think they look so professional! Thanks for all the tips!

    Amina xx |

  26. Hannah
    September 3, 2017 / 9:18 pm

    This post is so useful! I haven’t created a media kit so this will definitely help me when it comes to creating one!

    Hannah |

  27. September 3, 2017 / 9:20 pm

    I’d been looking for a post like this – I’m going to try and make a media kit soon so I’ve bookmarked this post to use when I try and do it!!

    Jennifer |

  28. September 3, 2017 / 9:22 pm

    Ahh this is so helpful, thank you!!

  29. September 3, 2017 / 9:55 pm

    Fab post, really helpful! I need to step mine up its way too basic x

  30. September 4, 2017 / 2:05 am

    I’ve never heard of a media kit before, but you explained it very well! πŸ™‚

  31. September 4, 2017 / 10:18 am

    Great Post!!! Easily explained if you are new to media kits and feel like making your own

    Hayley | hayleyxmartin

  32. September 4, 2017 / 10:19 am

    This was really helpful! I hadn’t considered making one of these before but it looks really good! I love it xxx

  33. September 4, 2017 / 10:21 pm

    Posts like this are so helpful!! Thank you for writing this xx


  34. September 6, 2017 / 12:26 am

    This post was really helpful and its something i have thought about doing but never really knew how to go about doing it so thank you for sharing this

    Vicky x |

  35. Kayleigh Zara
    September 6, 2017 / 1:42 pm

    This was a really amazing post! Really helpful. I don’t have a media kit but I might look into making one in the future x

    Kayleigh Zara 🌿

  36. September 10, 2017 / 12:22 pm

    This post is so helpful! Definitely want to start working on my own Media Kit and these tips are fab! Thank you for sharing! Nikki x

  37. Thoroughly Modern Emily
    September 26, 2017 / 7:54 pm

    This post is exactly what I needed — the idea of making a media kit really intimidated me, and you’ve made it seem manageable! Now if I could just find the time to get it together…


  38. Thoroughly Modern Emily
    September 26, 2017 / 7:55 pm

    This post was exactly what I needed to see. I’ve been meaning to do this for AGES but it’s so hard to figure out where to start. Thanks for making it seem manageable! Now, to find the time…


  39. Dani Jones
    November 25, 2017 / 4:43 pm

    I’m really new to blogging and this was honestly so helpful, thank you for sharing!

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