You may have seen media kits mentioned and talked about on social media or you may have even been asked to provide one by a brand or PR but what are they? And do you need one?
What is a media kit?
Media Kits are a snapshot of all the important information to do with your blog that you send to brands and PR’s. The information should be to the point but also explain exactly what your blog is about!
What to include in a media kit
I’m not a PR so I’m no expert but here’s a list of things I think (and from past experience I’ve found) are useful to include.
1. Your email address and blog link – when you send a media kit, a PR or brand might not actually use it straight away and by the time they look back at it they may have forgotten who you are! By including your blog link and email they’ll easily be able to look you up and contact you!
2. A little bit about you and your blog – include a few sentences summing up you and your blog to explain to PR’s and brands exactly what you and you’re blog are about. I also like to include my blog’s logo so that the PR is aware of my brand. If you’re not sure how to go abut making a logo you can create one using Logojoy. They have a wonderful, easy to use site. Simply type in your blog’s name along with any slogan you’d like. So for myself it’d type in ‘PaleGirlRambling’ followed by ‘beauty blog’ as the slogan. Select your colour scheme and any images you’d like included and Logojoy magically put together a logo for you. You can then edit and tweak the logo they’ve created until you’re happy with it. Super easy!
3. Your blog stats – obviously this goes without saying, this is the most important part of your media kit. I personally include my blog followers, unique visitors, monthly views and quarterly views (your past three full months added together). If you own your own domain you should also include your DA. Chloe has a great post explaining DA if you’re not sure what that is! A great way to increase your DA is to use a SEO Company like Assertive Media.
4. Social media handles and stats – PR’s and brands are busy people who probably go through hundreds of media kits. Make things easy for them and include your social media handles and how many followers you have on each account.
5. Blog services – what does your blog actually offer brands? Do you write reviews? Are you happy to host giveaways?
6. This is optional but I think it’s nice to add a selection of brands you’ve worked with. Don’t worry if you haven’t worked with brands yet, you could also include a selection of photographs you’re particularly proud of!
Here’s an old example of my media kit-
I hope this post was helpful. If you’re not quite ready to tackle making your own media kit, I can create one for your for a small donation. Just pop me an email to [email protected] and put ‘media kit’ in the subject line!
Now you’ve tackled media kits make sure you know how follow and no follow links work!
