There has never been a more competitive time for the beauty industry.
Online, whether it’s cosmetics, skincare or haircare, these creations have become so much more than products. Instead, they’ve evolved into a community, one that promotes individuality, self-expression and self-love. It’s no surprise then that many independent creators are so eager to share their passion with the world.
If you dream of launching your own beauty brand and sharing your self-care secrets with the world, here are just five tips to get you started.
1. Start small
It’s tempting to ‘go big or go home’.
But if you have a speciality, stick with it!
It’s good to avoid spreading yourself thinly to begin with. With a small handful of super successful products, you’ll find it easier to build up a loyal following, giving you room to grow in the future!
2. Find your niche
To an outsider, the beauty industry appears saturated, with big names stealing the show.
But right now, customers are looking to be inspired – so give them something to get excited about!
You need to be able to demonstrate what you’re doing, why you’re doing it and what’s different about your brand. These three points will enable you to communicate to your customers why they should choose you over a competitor.
A great example of a brand with a solid niche is BesameCosmetics, whose vintage-inspired makeup products have a nostalgic appeal that never compromises quality but knows its audience.
3. Find your audience
You can’t sit and wait for your buyers to come to you. The best way to reach your audience is to reach out and find them.
Don’t rely on your brand being discovered by accident – make the most of digital routes like SEO and PPC to compete with bigger brands. Maratopia Digital Marketing have extensive experience in working with small businesses from scratch to create a presence that lets you reach out to the spaces where your customers are searching from brands like yours.
4. Social media marketing
Social media marketing is a must for beauty brands.
The best platforms for you may depend on your audience, but as a general rule, Instagram and TikTok is where it’s at in this industry.
These are platforms that thrive on visual media, making them a great place to raise brand awareness and generate excitement around your products.
5. influencer marketing
It’s estimated that Kylie Jenner makes around $1.2 million dollars per Instagram advert she posts.
While this might be a little out of your budget, there’s a reason brands pay big bucks for influencer exposure. In short, it works. It shows off your product in front of a ready-made audience.
Influencer marketing can be costly, but so-called micro-influencers with smaller followings of five figures can often be more effective for small brands, particularly if your product is designed with a highly specific audience in mind. Consider sending out PR packages for the chance of a little free exposure.
Want to break into beauty? These are just five stepping stones that will get your dreams off the ground.