How to use Pinterest as a blogger

Pinterest is supposed to be one of the greatest ways to get blog traffic. I’m not a Pinterest guru but I do get some traffic so I thought I’d share the ways I use Pinterest to gain views on my blog and a sneaky little trick I’ve learnt.

Pinterest Basics

I firstly wanted to cover a few basics. Once you’ve set up your Pinterest account you should change it to a business account. (Pinterest has great articles to guide you through this, it’s really easy, don’t worry!) By changing to a business account you’ll be able to access your analytics to see how well your pins are doing. You should also make sure your ‘bio’ is up to date. Include your blog link and some information about yourself. Also include a picture!

Pinterest blogger Help secret images graphics triple blog traffic

The other basic is boards. Before I started blogging I loved creating boards like ‘wedding ideas’, ‘pets’ or ‘fun crafts’ but I’m a beauty blogger, no body wants to see that. This is where ‘secret boards’ come in. You can still have all these miscellaneous boards but by making them ‘secret’ only you can see them and they won’t ruin the asthetic of your other boards that are relevant to your blog and readers.

Finally make sure your social sharing icons are turned on. Whether it’s an installable widget or just the basic WordPress or Blogger sharing buttons, make sure it’s actually easy for people to pin your posts. Mine look like this at the bottom of each blog post.

Pinterest blogger Help secret images graphics triple blog traffic

How to create a pinable graphic

The next step is pinable graphics. There’s a particular size of graphic that looks great on Pinterest and the easiest way to make all your graphics this size and look the same is to use Canva.

Pinterest blogger Help secret images graphics triple blog traffic

Canva has a specific Pinterest graphic tab. You can then make your photo the perfect size for Pinterest. You should also add eye catching font to let Pinterest users know what your post is about and make them want to click through and read your post.

Here’s an example of a Pinterest graphic I created using Canva. It’s the right size for Pinterest, I included a caption and finally I like to add my sign off so people know the post is from ‘PaleGirlRambling’.


You caption doesn’t have to be the name of your blog post, use phrases that will draw readers in. (But ofcourse be truthful, nobody likes click bait)

How to create ‘invisible’ Pinterest graphics

Now this was a game changer for me. I always stared enviously at people’s Pinterest graphics, they looked great yet when I clicked through to the blog post they weren’t actually there. You don’t actually want to see Pinterest graphics in the middle of a blog post, I personally think it ruins the asthetic. Beth Ashley kindly sent me a link to ‘icanbuildablog‘ who taught me how to create invisible Pinterest graphics using a very simple bit of HTML code. (Don’t panic, it really is simple!)

1. Create your Pinterest graphic using Canva and insert it at the bottom of the blog post.

2. Click on the HTML tab at the top and find the image code (don’t forget to change your ‘alt text’!)


3. Insert the HTML IMG_1980 at the beginning of the image code.

at the beginning of your image code.

4. Insert the HTML

4. Insert the HTML IMG_1981 at the end of the image code.

Your image code should now look like this.


Once you’ve saved, click back to text view and your picture will have disappeared. If it’s gone then you’ve done it right!

Now when people click ‘pin’ on your post the pinable graphic will appear like this but not be visible when people are reading your post.


Pinterest Group Boards

My final tip for bloggers is to join blogging group boards. You can then repin your nice new graphics into group boards for other to repin. Pinterest isn’t all about gaining followers like other social media sites. You should put more of an emphasis on repins. The more repins a graphic gets, the greater your reach and the more likely people are going to click through and read your post! I run a blogger group board, if you’d like to join then please leave your Pinterest link in the comments and I’ll add you!

I hope these few Pinterest tips have helped give you a few ideas on how to start using Pinterest to gain views on your blog. Obviously these are just a few things and there’s hundreds more ways, these are just one’s that have helped me!

If you found this helpful don’t forget to check out my other Blogger Help posts on Bloglovin, flatlay Photography and a few other topics.

*Disclaimer- I am by no means a computer or blogging genius, I just created this post to help other bloggers like myself who don’t understand jargon and want to learn some blogging basics*

Pinterest blogger Help secret images graphics triple blog traffic

Pinterest blogger Help secret images graphics triple blog trafficPinterest blogger Help secret images graphics triple blog traffic



  1. September 10, 2017 / 9:38 am

    This is so useful, Ive never even heard of the secret image trick so Ill be giving it a go!! Im still massively learning how to use pinterest, but I would love to be part of the group – it’s my first one so bare with! My pinterest is

    Sarah xx

    • palegirlrambling
      October 1, 2017 / 9:03 am

      Sorry for the late response, so glad it was helpful! I’ve just sent you an invite to join the group!
      PaleGirlRambling xo

    • palegirlrambling
      October 1, 2017 / 9:07 am

      Sorry for the late response! I’ve just sent you an invite to join the group!
      PaleGirlRambling xo

  2. September 10, 2017 / 10:46 am

    Ahh this is so helpful! I just don’t get Pinterest and I’m so glad I read this. Thank you! x

  3. September 10, 2017 / 11:14 am

    Loved these ideas! I’m not a Pinterest user, but this post has definitely made me want to try it out!

    • palegirlrambling
      October 1, 2017 / 9:10 am

      Sorry for the late response, so glad it was helpful! I’ve just sent you an invite to join the group!
      PaleGirlRambling xo

  4. September 10, 2017 / 11:47 am

    This is such a handy post! I need to start utilising bloglovin’ and Pinterest more so I’m definitely gonna take some advice from this post!
    Emma | ✨

  5. September 10, 2017 / 12:33 pm

    Honestly I found this post so insightful and helpful! Thank you for sharing this. I’ve been trying to figure out how to utilise Pinterest for my blog for ages and now it makes sense. Hope you have a lovely day!

    Tallulah x x 💖

  6. September 10, 2017 / 1:32 pm

    What an amazing post! It’s really really helpful, I’ve always wondered if u could do secret pins! Thank you for sharing your tips I’m definitely going to use them 🙂 Clare xx |

      • palegirlrambling
        October 1, 2017 / 9:12 am

        So glad it was helpful! Sorry for the late response, I’ve sent you an invite to join the board – let me know if it worked or not because I’ve never added someone by email before just through their Pinterest
        PaleGirlRambling xo

  7. September 10, 2017 / 1:34 pm

    [ Smiles ] Thank you for teaching us how to use Pinterest as a blogger.

  8. September 10, 2017 / 2:25 pm

    I really need to get into using Pinterest I always hear how fab it is for traffic! Love this little guide it’s so simple to follow!

  9. September 10, 2017 / 3:38 pm

    These are some great tips!! I’ll have to try them out as I’m trying to grow my Pinterest engagement xxx

    Jamie |

  10. September 10, 2017 / 3:47 pm

    Already started taking some tips and acting on them

  11. September 10, 2017 / 4:00 pm

    Thanks so much for the helpful tips I never knew about invisible pictures before and think this is a great way to draw readers in. I know that I really need to step up my Pinterest game because I have heard so many good things about gaining readers from Pinterest but I just don’t know how to going about it. Thanks so much for sharing and I look forward to reading more posts from you in the future.

    megan //

  12. September 10, 2017 / 4:17 pm

    This was so informative! I actually have a question about one of the things you mentioned – should I email you?

  13. CharlotteShares
    September 10, 2017 / 4:19 pm

    This is really helpful! I’ve been trying to figure out how to create a secret image for ages!!

  14. September 10, 2017 / 6:12 pm

    I do love Pinterest, but often struggle to get my head around it, so thank you for your tips! x

  15. Rachel Sargent
    September 10, 2017 / 8:01 pm

    I was literally thinking about this today, and how I have no idea how to use it aha! Most definitely will be now, such helpful advice x

  16. September 10, 2017 / 8:04 pm

    This post is so helpful I was so lost at using Pinterest thank you!

  17. September 10, 2017 / 8:05 pm

    Nice tips. I was especially, looking for how to add default pins on the post.
    The hidden image trick should do it! 🙂

  18. September 10, 2017 / 8:06 pm

    Hi, great tips I am a tad rubbish at Pinterest if I’m honest. I need to join some groups and make a real effort especilaly as I’ve finally got pinable images.

  19. September 10, 2017 / 8:07 pm

    I found this really helpful. I love Pinterest but don’t think I make enough use out of it for my blog so I’m going to start trying your tips and get Pinterest perfect! xx

  20. September 10, 2017 / 8:07 pm

    I love Pinterest! My fav social media even before Instagram! And getting few followers now so that’s good! We have pinterest graphics but not invisible ones so thanks for the tips! groups are also really helpful! xx corinne

  21. September 10, 2017 / 8:11 pm

    Pinterest seems to be such a useful social media for bloggers yet I’ve always struggled with it! Recently I’ve started trying to use it more for my blog promotion and it seems tonne working well but I’ll definitely be using some of the tips you’ve covered here!


  22. September 10, 2017 / 8:11 pm

    I love pinterest so much. I mainly use it to pin cute photos but I want to learn more about it. These tips are really helpful. x

    Antonia || Sweet Passions

  23. September 10, 2017 / 8:20 pm

    I started using Pinterest a while ago but I gave up since I didn’t find it intriguing and I didn’t know anything about it. Interesting post and that helped me a lot!! x


  24. September 10, 2017 / 8:34 pm

    Awesome post! I’ve actually noticed more clicks from Pinterest lately as I’m learning how to finally work with it. Something I haven’t done is join too many group boards. My Pinterest name is Makeup Mosaic if you would like to add me to your group!

  25. September 10, 2017 / 8:40 pm

    This is so helpful. I’ve struggled with working connecting my blog to Pinterest, so thanks for the tips!!

  26. September 10, 2017 / 8:55 pm

    Ahhh every time I read one of your posts I learn something new. Honestly in love with your posts! I’m going to get working on my pinterest now because I’ve definitely been neglecting it!

  27. September 10, 2017 / 8:56 pm

    This is the sort of post I need. I’m rubbish at coding. I’ll be remembering this one. Thanks!

  28. September 10, 2017 / 8:56 pm

    Super helpful post. I am not active on Pinterest, but I am going to try now. Bookmarking this for a thorough read again.

  29. September 10, 2017 / 9:30 pm

    This post is so helpful! I’ve wanted to get into Pinterest for ages but starting a new platform is always a bit daunting. I’ll definitely be referring back to this post in the future!

  30. Amy
    September 10, 2017 / 9:33 pm

    This is so good! I’ve wanted to get into Pinterest but was a bit unsure of how it all worked, will definitely be coming back to this when I have the time. It’s so helpful! Xx

  31. September 10, 2017 / 9:48 pm

    This is super helpful – I’m really trying to get my head around Pinterest at the moment and figure out how to make it work for me. Will definitely be using some of these tips!

  32. luxblush
    September 10, 2017 / 9:58 pm

    I love Pinterest, but I must admit that I don’t really do any of this! I must start joining more group boards!xx

    Hannah | luxuryblush

  33. September 10, 2017 / 10:26 pm

    Such a helpful post, I’ve been struggling with blog traffic so this will definitely help me xx

  34. September 10, 2017 / 10:36 pm

    Loved this post! Just got back into Pinterest and it’s a bit alien to me at the moment! This has really helped 💕

  35. September 11, 2017 / 12:40 am

    These are such great tips! I don’t really use my Pinterest enough to actually promote my blog! I’d also forgotten all about Canva and how useful that is for blog tips, so I’m definitely going to have to revisit to create some new blog graphics!
    Kate x

  36. September 11, 2017 / 12:58 am

    I’ve never used Pinterest to promote my blog, but after reading this I might give it a go! I’m basically on Pinterest all day every day so it only makes sense to promote there too haha xx

  37. susietruett
    September 11, 2017 / 1:22 am

    Great post! Especially excited to learn about the invisible graphics! Thanks for all of the info😍

    • palegirlrambling
      October 1, 2017 / 9:17 am

      So glad it was helpful! Sorry for the late response, I’ve sent you an invite to join the board!
      PaleGirlRambling xo

  38. September 11, 2017 / 11:09 am

    What a great post, I had never heard of secret pibterest image either- will definitely be trying this 🙂

    Jen xx

  39. September 11, 2017 / 12:24 pm

    I started using Pinterest for my blog a while ago, but I honestly have no idea what I’m doing. I just pin my own posts and that’s pretty much it. Thank you for the tip on hiding Pinterest images in your blog posts – I agree that it ruins the aesthetic, but I had no idea there was another way! I would also love to be added to your blogger group board, if you’ll have me. 🙂 My link is Thank you for writing this post, it’ll definitely help me up my Pinterest game.


    • palegirlrambling
      October 1, 2017 / 9:18 am

      Awww Freya, Thankyou for such a lovely comment! I’ve sent you an invite to join the group board!
      PaleGirlRambling xo

  40. September 12, 2017 / 12:04 am

    How awesome is this post! This week I started entering Group Boards, untill then I didn’t knew what that was. I would love to enter yours, here’s my link:

    Carolina’s Makeup Life

  41. September 12, 2017 / 1:51 am

    Omg this is such a good post! Thank you for teaching me how to make the invisible pinable images! I never knew how to do it, but I love it 🙂 xxx

    Melina |

  42. September 12, 2017 / 8:26 am

    What a fantastic summary. I’ve always been mystified by pinterest but will maybe give it a go now.. Cheers..

  43. September 13, 2017 / 8:08 pm

    Thank you, thank you, thank you! I never knew about secret pinterest graphics, it’s going to make a world of difference and make all my blog pins SOOOO much more professional 🙂 x

  44. September 24, 2017 / 7:13 pm

    Hi, I am a tad rubbish at Pinterest this article is really helpful I had no idea about invisible graphics. I’m bookmarking this post as its so helpful.

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